Forever ahead.

Gripen E is Saab’s smart fighter. Its game-changing technology enable the aircraft to rapidly adapt its on-board systems to deal with constantly changing missions. With this revolutionary capability, both Gripen and its pilot are always one step ahead of the enemy. This advantage is captured in the brand idea ‘Forever ahead’, which has helped to position Gripen E as the main competitor to Lockheed Martin’s F35.

Services delivered: Product Positioning, Product Messaging, Campaign Communications.